Ask them. Believe me, you’ll be ahead of 99.9% of everyone who never picks up the phone to ask. And I guarantee at least one thing will surprise you.
I was a bit reluctant to write this post because the BP story has been covered ad nauseum. But then I discovered two things. First, a quick Twitter Search shows that people are still talking about it passionately. And second, very few people have tried to offer solutions to help fix the company. To date, [...]
When a person purchases your product, what are you helping them accomplish? Are you making it cheaper for them to travel? Are you making it easier to buy things? Are you helping them save energy? Once you’ve decided why your customers buy your product, you can then tailor your marketing and design efforts to help [...]
Often, companies will say on their website that they have great customer service – and that’s their point of differentiation, or the story that they try to tell themselves and their customers. Most of the time, as a cynical marketer, I simply roll my eyes. It’s easy to claim that you have “excellent customer service”. [...]
I was speaking to a friend recently who was planning a trip to Disney World with his family. We all know that every kid, and even most grown-ups get excited about going to the most “Magical Place on Earth.” But what makes it so magical? Hershey Park Happy About 2.5 hours drive outside of Philadelphia, [...]
And for that matter, don’t Tweet or Facebook just to Tweet and Facebook. Do it with a sense of purpose. As a marketer make sure that everything that you do helps you accomplish a goal. (That goal could be to make more friends too. It doesn’t have to strictly be revenue related.) If you aren’t [...]
In marketing, we reach our audience by using a variety of touch points. Let me first explain what I mean by “touch point”. For me, a touch point is any time your business engages/touches your audience and they in turn feel valued. The second part is the key. Your customers need to feel you. When [...]
First, allow me to apologize. Very frequently, I get caught up in “marketing speak” such as “Target Market”, “Audience”, “Demographic”, when describing the businesses that we at Cloud Marketing Labs serve. Unfortunately, we are like many marketers who get caught up in the numbers. And it’s easy to see why: Google Analytics tells us how [...]
When it comes to marketing, many people ask where the best place to reach more customers. However, by my estimation asking “where can I reach my customers?” is the 5th most important question a marketer needs to ask. Here is a list of six questions in order of importance. Who are you trying to serve? [...]
1. Story Matters The thing that makes Disney world so great is the story that they have created. Every ride, every line into a ride and every employee telss part of a story that you have come to love. Think about it. you don’t just wait in line, you gradually move through a haunted forrest [...]
