Neil Patel is the founder of Crazyegg and Kissmetrics, marketing analytics firms that helps small businesses increase customer conversions. His blog Quicksprout is a startups handbook. If you want to know how to recover from losing millions of dollars – Neil talks about it. If you want to know how to market your business – [...]
Who are your ideal customers? What do they read, eat and enjoy doing? Where are you most likely to find them? Why should they buy your product/service? As business owners we should have a well drawn out map of who our customers really are. This should include every little bit of information you can find [...]
When creating a marketing plan, you need to be aware of 5 things: How much time is involved? Being on Twitter is in vogue, but it takes a lot of time to be effective. Make sure you plan for it. How much money is involved? Nothing, not even social media, is free. Make sure you [...]
When I started my first venture, I remember internal processes being a complicated mess. I am not a very detail oriented person and this worsened the condition further. Over the last couple of years I have learnt from experience and my peers and mentors, the importance of having well oiled internal processes to enable the [...]
Build Solid Relationships When I found out that PR Expert Elena Verlee built a sock distribution company (yes, her million dollar company distributed socks…) with only PR, I became intrigued and bought her book: “PR for Newbies”. One of the first steps in the book is to build solid contacts (read relationships) with those in [...]
“Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious–but their ambition is first and foremost for the institution, not themselves.” Jim Collins At the heart of every negotiation, [...]
The other day, thought leader David Meerman Scott wrote a blog post on Brand Journalism. To David, Brand Journalism is: “the creation of Web content—videos, blog posts, photos, charts, graphs, essays, ebooks, white papers—that deliver value to your marketplace and serve to position your organization as one worthy of doing business with.” David’s use of [...]
Negotiation is “the art of letting them have your way.” Daniele Vare Negotiations are a central part of our lives. During the course of a day, we negotiate a host of issues, ranging from simple ones, such as who gets dropped off first to work, to more complex ones, such as negotiating the equity split [...]
Within the next few weeks, my business will be a year old. In the past 12 months, I’ve tried to share as much information and knowledge as I possibly could – I hope I’ve succeeded. These are the most important lessons I’ve learned: 1. Work your ass off. I’ll admit. I’m that guy at 3 [...]