Over the past month, I’ve read two books “Referral Engine” by John Jantsch and “Free Prize Inside” by Seth Godin that are going to dramatically change the way I look at my business. That got me to thinking about all of the other books that I’ve read in the past year that I thought were [...]
1. No one knows the rules anyway I hope that none of my English teachers are reading this because I have a confession to make. I have no idea how to diagram a sentence. Nor do I care. I have no idea how to get a subject and verb to agree. I use “good” when [...]
Create a Story The number 1 way to attract an audience is to create an interesting and exciting story which you plan to tell your audience. The more time you invest crafting the story, the less time and money you will actually spend in the advertising and promotion period. Set up Goals How many people [...]
This is a business request one hopes to receive on a regular basis, from individuals who want to buy what you are selling. The problem however is, once you have given a quotation to the prospect, you lose almost all control over the sales process. The prospect will only return if they require further information [...]
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu Strategy and tactics formulate the heart of a marketing plan. What happens is, these two sections are often thought of as one. This is a critical error. These two segments [...]
“A business based on brand is, very simply, a business primed for success.” David F. D’Alessandro The brand creation process is a long one, it requires perseverance, consistency and an underlying emotional connection with the target segment. Its aim is to instill a level of brand loyalty in its customers, which will in turn generate [...]
Presentations are a critical communication medium which entrepreneurs need to be adept at. Good presentation techniques make it easier to get your point across to your team, investors and customers. However, to be able to present like Steve Jobs, requires a lot of hard work, creativity and passion. Whenever I have seen a great presentation, [...]
Image by David Gómez-Rosado Getting that one big reference customer during the initial launch phase, can be huge for any start-up. It literally has the capability to put you on the map, and get you noticed. However, unless you have some industry disrupting, mind blowing revolutionary product or service, adoption by larger businesses takes a [...]
A few days ago, we gave you a generic template on how to generate sales leads in 30 days using social media. What follows is exactly how we at Cloud Marketing Labs did it. When you ask someone with a successful social media presence how to build your own audience, the answer most often is, [...]