In marketing, we reach our audience by using a variety of touch points. Let me first explain what I mean by “touch point”. For me, a touch point is any time your business engages/touches your audience and they in turn feel valued. The second part is the key. Your customers need to feel you. When [...]
First, allow me to apologize. Very frequently, I get caught up in “marketing speak” such as “Target Market”, “Audience”, “Demographic”, when describing the businesses that we at Cloud Marketing Labs serve. Unfortunately, we are like many marketers who get caught up in the numbers. And it’s easy to see why: Google Analytics tells us how [...]
When it comes to marketing, many people ask where the best place to reach more customers. However, by my estimation asking “where can I reach my customers?” is the 5th most important question a marketer needs to ask. Here is a list of six questions in order of importance. Who are you trying to serve? [...]
1. Story Matters The thing that makes Disney world so great is the story that they have created. Every ride, every line into a ride and every employee telss part of a story that you have come to love. Think about it. you don’t just wait in line, you gradually move through a haunted forrest [...]
When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? Recently, my young marketing [...]
Thinking your customers are dumb: If you believe that your customers are dumb, then what does that say about your business? Instead of making them feel dumb (and if you believe they are, they can sense it), see the positives each person brings to the table and educate them on what they need to know. [...]
I was recently quoted in a magazine article on Entrepreneur about Google Analytics. It comes off as though I don’t like it and “Can’t live with it.” I actually use Google analytics for my own website and blog and in truth we love it. However, I’m not sure it’s easy for every small business owner [...]
We all know about Twitter, Facebook and Blogs. Here are some other alternatives. Article Marketing Article marketing builds credibility to your website and your blog by being recognized in various search engines. How-To Articles can establish you as an expert. Joint Venture Partner with vendors who also sell to your target market. This is a [...]
Define your goals I know you want your customers to buy stuff. However, that may not be possible without building a relationship with your customer first. You might want your customers to sign up for a product demo, schedule a consultation, or sign up to receive your catalogue. Yes, if your product is inexpensive, then [...]