Have Something Valuable to Say Believe it or not, this is probably the hardest part of the marketing plan. The reason this is so difficult is that we as marketers have to understand that our prospects don’t care about our companies. They don’t care about our products and services. They only care about themselves. The [...]
I’ve always believed that your marketing should be built into the product or service that you are marketing. Your platform, your customer engagement, and your advertising should be tied into the story that you create in the design of the product. One of our customers, Future Free Energy, has not only given us the opportunity [...]
Unless you have been living under a rock, you know exactly what Software As A Service is (SaaS, AKA Cloud Computing). I wanted to put a different take on the SaaS acronym. Instead of Software as a Service, I want to explore the concept of Software AND a Service as a business model. Generally, a [...]
Every marketer has to balance their short term goals and long term ambitions. In many instances, this takes the form of revenue – a chief metric for how many marketers are judged. Short term goals These goals are generally defined as “30 sales leads per month”, or “$X amount of revenue”. If you were given [...]
Build a Presentation You can build a presentation around the case study that highlights your customers problem, the work around that they used prior to your solution, your solution and the results. It’s a simple presentation to build – and laced with great stories that provide information and entertainment would be extremely interesting. You can [...]
A friend of mine asked me what I did all day long. He knew that I was building a marketing firm, but he asked me about the mechanics of that I did every day. It actually took me a minute to think about, but I finally answered: “I make friends”. It should have been easy [...]
This post is a bit different than what I normally write. This afternoon I was being interviewed for an article on MSN money. The basis of the article is how to use blogs, ebooks, tuturials, webinars and other free content on the web to make yourself indispensable at your job, or reinvent yourself, or start [...]
Stories are the new product. Actually, I think stories have been the product for as long as products and services have been sold. It just seems like now that a strong story is more important than ever before. Too often companies misunderstand this. They look at the technology that a company has, knows that they [...]
I was reading an article in Inc Magazine titled “The New Rules of Slogan Writing”. In it, the author gives tips to help businesses create slogans. The individuals that he interviews site the slogans of Nike (Just Do It), Mazda (Zoom, zoom) as successful slogans and explains why. For instance, the argument made for success [...]