On March 31, 2011,
in Uncategorized,
by Greg Digneo
The title of this post is a bit deceiving. Borders went bankrupt for a bajillion reasons. The picture below is part of an email that was sent to me from Borders. I have a Borders reward card, and every time I buy something, i send over my card. Lately, most of the books I’ve bought [...]
On March 29, 2011,
in Marketing,
by Greg Digneo
Every now and then, a book has you stop dead in your tracks and make you think about what you are doing, and why you are doing it. For me, that book was Content Rules by Ann Handley and C.C. Chapman. I started out this year setting a goal for myself that I wanted to [...]