Outside of marketers who use Adwords, does the thought of Google serving up better ads really excite anyone? Yup. From the makers of revolutionary services like Page Rank, Gmail, and Maps, comes “Better Ads in Gmail”.
Make Your Website People Oriented Instead of creating your website around your products, create a site around the people who buy your products. Chances are, your products and solutions fill a need, solve a problem, and are used in a variety of applications by a wide range of people. Make sure that when a visitor [...]
This past weekend, I had an idea (yes, it does happen every now and then). I decided that I no longer wanted to create proposals. So, I set up a landing page and offered customers a money back guarantee: “If we don’t generate a single sales lead, we’ll refund your money.” I set up ads [...]
In the past few weeks, your content has had a lot to compete with. In sports, India won the Cricket world championships. The NCAA tournament captured the attention of almost every male American past the age of 12; and a large majority of the ladies as well. Baseball season started, and the NBA and NHL [...]
Over the past two and a half years, we have experienced some success. We have been able to grow the company, get incredible clients, and have a lot of fun. However, there are a few mistakes that have stunted our growth. 1. Lack of Consistency The first one is a lack of consistency. I think [...]