I’ve always believed that your marketing should be built into the product or service that you are marketing. Your platform, your customer engagement, and your advertising should be tied into the story that you create in the design of the product. One of our customers, Future Free Energy, has not only given us the opportunity [...]
Unless you have been living under a rock, you know exactly what Software As A Service is (SaaS, AKA Cloud Computing). I wanted to put a different take on the SaaS acronym. Instead of Software as a Service, I want to explore the concept of Software AND a Service as a business model. Generally, a [...]
Stories are the new product. Actually, I think stories have been the product for as long as products and services have been sold. It just seems like now that a strong story is more important than ever before. Too often companies misunderstand this. They look at the technology that a company has, knows that they [...]
Conforming to the Crowd When you are launching a new product or service, it’s easy to look at what the competition is doing and mimic them. After all, if they have success, then you probably will to, right? Well, maybe not. First, how are you so sure that they are having great success? And second, [...]
When it comes to marketing, many people ask where the best place to reach more customers. However, by my estimation asking “where can I reach my customers?” is the 5th most important question a marketer needs to ask. Here is a list of six questions in order of importance. Who are you trying to serve? [...]
Over the past month, I’ve read two books “Referral Engine” by John Jantsch and “Free Prize Inside” by Seth Godin that are going to dramatically change the way I look at my business. That got me to thinking about all of the other books that I’ve read in the past year that I thought were [...]