Are You Missing Out on a Huge Opportunity to Reach Your Market? There was a time not too long ago that the sole purpose for writing a press release was to get press. Which, if you think about it, makes sense, right? However, I’m finding more and more that writing a press release is one [...]
Make Your Website People Oriented Instead of creating your website around your products, create a site around the people who buy your products. Chances are, your products and solutions fill a need, solve a problem, and are used in a variety of applications by a wide range of people. Make sure that when a visitor [...]
This past weekend, I had an idea (yes, it does happen every now and then). I decided that I no longer wanted to create proposals. So, I set up a landing page and offered customers a money back guarantee: “If we don’t generate a single sales lead, we’ll refund your money.” I set up ads [...]
In the past few weeks, your content has had a lot to compete with. In sports, India won the Cricket world championships. The NCAA tournament captured the attention of almost every male American past the age of 12; and a large majority of the ladies as well. Baseball season started, and the NBA and NHL [...]
Over the past two and a half years, we have experienced some success. We have been able to grow the company, get incredible clients, and have a lot of fun. However, there are a few mistakes that have stunted our growth. 1. Lack of Consistency The first one is a lack of consistency. I think [...]
Every now and then, a book has you stop dead in your tracks and make you think about what you are doing, and why you are doing it. For me, that book was Content Rules by Ann Handley and C.C. Chapman. I started out this year setting a goal for myself that I wanted to [...]
Have Something Valuable to Say Believe it or not, this is probably the hardest part of the marketing plan. The reason this is so difficult is that we as marketers have to understand that our prospects don’t care about our companies. They don’t care about our products and services. They only care about themselves. The [...]
Every marketer has to balance their short term goals and long term ambitions. In many instances, this takes the form of revenue – a chief metric for how many marketers are judged. Short term goals These goals are generally defined as “30 sales leads per month”, or “$X amount of revenue”. If you were given [...]
Build a Presentation You can build a presentation around the case study that highlights your customers problem, the work around that they used prior to your solution, your solution and the results. It’s a simple presentation to build – and laced with great stories that provide information and entertainment would be extremely interesting. You can [...]
A friend of mine asked me what I did all day long. He knew that I was building a marketing firm, but he asked me about the mechanics of that I did every day. It actually took me a minute to think about, but I finally answered: “I make friends”. It should have been easy [...]