A few months ago, we talked about launching our own product. I won’t get into the type of product in case we do decide to go through with it. But I want to paint a quick picture of the landscape. All of our competitors (dozens of them) offer monthly subscriptions in the $20 – $40 [...]
This is one of those myths that prompts many startups to create incorrect pricing structures right from the word Go. This in turn has a domino effect on the rest of the business, since it does not have the capability to produce the level of profit required to make the business viable. The fact of [...]
A mistake many first time entrepreneurs often make at the negotiating table, is knocking down their competition’s pricing. Regardless of whether you are charging a premium over current market rates or are positioned as a cheaper alternative, the focus of your negotiations should not place heavy emphasis on your competitor’s products/services and pricing model as [...]