On January 19, 2011,
in Product,
by Greg Digneo
My parents’ house and my house both have gas fireplaces. Recently, when my father came to visit, he asked how frequently I use my fireplace. I told him that I use it quite often – maybe two or three nights a week. He was quite surprised as he uses his maybe two or three times [...]
On September 1, 2010,
in Product,
by Greg Digneo
When a person purchases your product, what are you helping them accomplish? Are you making it cheaper for them to travel? Are you making it easier to buy things? Are you helping them save energy? Once you’ve decided why your customers buy your product, you can then tailor your marketing and design efforts to help [...]