The other day, I told you how SugarCRM uses their blog in order to increase their attendance at live events. Before you start your blog – or even if you have a blog – make sure that you sit down and clearly define your goals and expectations. Some companies are able to use their blog [...]
When Martin Schneider from SugarCRM wanted to find a low cost way to engage their users, he turned to blogging. SugarCRM builds an open source customer relationship management platform that allows companies to communicate with prospects, share sales information, and close deals.In order to stay in line with their “open” philosophy, SugarCRM created their CRM [...]
Step 1: Create a reason to sign up for the newsletter Even before you worry about getting huge amounts of traffic to your website, you first need to give people a reason to sign up. To be completely honest with you, no one really cares about the inner workings of your company. Nor do they [...]
I was recently quoted in a magazine article on Entrepreneur about Google Analytics. It comes off as though I don’t like it and “Can’t live with it.” I actually use Google analytics for my own website and blog and in truth we love it. However, I’m not sure it’s easy for every small business owner [...]
Define your goals I know you want your customers to buy stuff. However, that may not be possible without building a relationship with your customer first. You might want your customers to sign up for a product demo, schedule a consultation, or sign up to receive your catalogue. Yes, if your product is inexpensive, then [...]
When I started my first venture, I remember internal processes being a complicated mess. I am not a very detail oriented person and this worsened the condition further. Over the last couple of years I have learnt from experience and my peers and mentors, the importance of having well oiled internal processes to enable the [...]
Build Solid Relationships When I found out that PR Expert Elena Verlee built a sock distribution company (yes, her million dollar company distributed socks…) with only PR, I became intrigued and bought her book: “PR for Newbies”. One of the first steps in the book is to build solid contacts (read relationships) with those in [...]