This is a business request one hopes to receive on a regular basis, from individuals who want to buy what you are selling. The problem however is, once you have given a quotation to the prospect, you lose almost all control over the sales process. The prospect will only return if they require further information [...]
Image by David Gómez-Rosado Getting that one big reference customer during the initial launch phase, can be huge for any start-up. It literally has the capability to put you on the map, and get you noticed. However, unless you have some industry disrupting, mind blowing revolutionary product or service, adoption by larger businesses takes a [...]
Headline The old cliché goes “if you have 10 hours to spend on a landing page, spend 9 hours on the headline.” However, instead of spending 9 hours on a headline, surf some blogs and websites in your industry. What headlines appeal to you? When you find a headline you like, simply copy the format [...]
“Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious–but their ambition is first and foremost for the institution, not themselves.” Jim Collins At the heart of every negotiation, [...]
Negotiation is “the art of letting them have your way.” Daniele Vare Negotiations are a central part of our lives. During the course of a day, we negotiate a host of issues, ranging from simple ones, such as who gets dropped off first to work, to more complex ones, such as negotiating the equity split [...]
Let’s say you develop a product that helps people advance their careers and you want to write a sales letter, or blog post, landing page, or adwords ad. You know you need a catch headline, but you aren’t sure where to start. You might want to try something like “Get Promoted!” It’s short, and catchy. [...]
A team often slaves away for months, even years at a time, to get a product/service ready to launch into the market. Yet, it continues to surprise me how little effort is put into launching a product/service correctly, as compared to the effort put into producing it. Outlined below are a few critical steps that [...]