Outside of marketers who use Adwords, does the thought of Google serving up better ads really excite anyone? Yup. From the makers of revolutionary services like Page Rank, Gmail, and Maps, comes “Better Ads in Gmail”. submit_url = “http://www.cloudmarketinglab.com/blog/uncategorized/coming-soon-better-ads/”;
The title of this post is a bit deceiving. Borders went bankrupt for a bajillion reasons. The picture below is part of an email that was sent to me from Borders. I have a Borders reward card, and every time I buy something, i send over my card. Lately, most of the books I’ve bought [...]
This post is a bit different than what I normally write. This afternoon I was being interviewed for an article on MSN money. The basis of the article is how to use blogs, ebooks, tuturials, webinars and other free content on the web to make yourself indispensable at your job, or reinvent yourself, or start [...]
I was a bit reluctant to write this post because the BP story has been covered ad nauseum. But then I discovered two things. First, a quick Twitter Search shows that people are still talking about it passionately. And second, very few people have tried to offer solutions to help fix the company. To date, [...]
And for that matter, don’t Tweet or Facebook just to Tweet and Facebook. Do it with a sense of purpose. As a marketer make sure that everything that you do helps you accomplish a goal. (That goal could be to make more friends too. It doesn’t have to strictly be revenue related.) If you aren’t [...]
Yesterday I was reading a blog post by Jeremy Richardson titled “Why Retention Should Be Your Top Priority in Social Media Marketing.” He brings up the point that while it’s important to track the virility of your content and social media marketing campaign, it is far more productive to track the retention of your social [...]
Within the next few weeks, my business will be a year old. In the past 12 months, I’ve tried to share as much information and knowledge as I possibly could – I hope I’ve succeeded. These are the most important lessons I’ve learned: 1. Work your ass off. I’ll admit. I’m that guy at 3 [...]