On May 3, 2010,
in Marketing,
by Greg Digneo
When you market your business, you are going to think about your competitors. You are going to produce content that different from what others in your industry are producing and will capture the imagination and attention of your target audience. But here lies the problem. Your industry isn’t the only people you are competing with. [...]
On February 4, 2010,
in Pricing,
by Usman Sheikh
A mistake many first time entrepreneurs often make at the negotiating table, is knocking down their competition’s pricing. Regardless of whether you are charging a premium over current market rates or are positioned as a cheaper alternative, the focus of your negotiations should not place heavy emphasis on your competitor’s products/services and pricing model as [...]