On June 22, 2010,
in Marketing,
by Greg Digneo
First, allow me to apologize. Very frequently, I get caught up in “marketing speak” such as “Target Market”, “Audience”, “Demographic”, when describing the businesses that we at Cloud Marketing Labs serve. Unfortunately, we are like many marketers who get caught up in the numbers. And it’s easy to see why: Google Analytics tells us how [...]
On June 17, 2010,
in Development,
by Greg Digneo
When it comes to marketing, many people ask where the best place to reach more customers. However, by my estimation asking “where can I reach my customers?” is the 5th most important question a marketer needs to ask. Here is a list of six questions in order of importance. Who are you trying to serve? [...]