Thinking your customers are dumb: If you believe that your customers are dumb, then what does that say about your business? Instead of making them feel dumb (and if you believe they are, they can sense it), see the positives each person brings to the table and educate them on what they need to know. [...]
Clearly, we have all heard this. It comes at the end of an annoying phone tree. The problem with this statement is that I’m already unsatisfied – so the bar is set low from the start. It would have been merely satisfactory – not great, or remarkable – if I could have spoken to someone [...]
Back in the 1930’s when my grandfather and his brothers founded DiBruno Brothers, their marketing efforts were predominantly word-of-mouth. They had to provide a great product and service, hope that their customers would tell their friends, and hope that those friends became patrons of the business. In order to do this, they first had to [...]
Here are five ways to quickly kill your business: Thinking your customers are dumb: If you believe that your customers are dumb, then what does that say about your business? Instead of making them feel dumb (and if you believe they are, they can sense it), see the positives each person brings to the table [...]