On June 17, 2010,
in Development,
by Greg Digneo
When it comes to marketing, many people ask where the best place to reach more customers. However, by my estimation asking “where can I reach my customers?” is the 5th most important question a marketer needs to ask. Here is a list of six questions in order of importance. Who are you trying to serve? [...]
On March 25, 2010,
in Customers,
by Usman Sheikh
Who are your ideal customers? What do they read, eat and enjoy doing? Where are you most likely to find them? Why should they buy your product/service? As business owners we should have a well drawn out map of who our customers really are. This should include every little bit of information you can find [...]