On March 8, 2010,
in Marketing,
by Greg Digneo
The other day, thought leader David Meerman Scott wrote a blog post on Brand Journalism. To David, Brand Journalism is: “the creation of Web content—videos, blog posts, photos, charts, graphs, essays, ebooks, white papers—that deliver value to your marketplace and serve to position your organization as one worthy of doing business with.” David’s use of [...]
