Yes, I know the news paper industry is failing. I don’t think that news papers are the future of journalism. In the purest sense, a journalist is a person who seeks the facts and tells a compelling story about those facts. Likewise, a marketer seeks out the facts about a product or service and then [...]
Ask them. Believe me, you’ll be ahead of 99.9% of everyone who never picks up the phone to ask. And I guarantee at least one thing will surprise you.
This is a business request one hopes to receive on a regular basis, from individuals who want to buy what you are selling. The problem however is, once you have given a quotation to the prospect, you lose almost all control over the sales process. The prospect will only return if they require further information [...]
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu Strategy and tactics formulate the heart of a marketing plan. What happens is, these two sections are often thought of as one. This is a critical error. These two segments [...]
“A business based on brand is, very simply, a business primed for success.” David F. D’Alessandro The brand creation process is a long one, it requires perseverance, consistency and an underlying emotional connection with the target segment. Its aim is to instill a level of brand loyalty in its customers, which will in turn generate [...]
The 80/20 rule is a powerful framework, one that helps us understand the dynamics between inputs and outputs. The rule asserts, that a minority of causes and inputs of effort, results for the majority of the output. When the rule is applied to a customer base, a skewed imbalance is often seen, where a small [...]
A team often slaves away for months, even years at a time, to get a product/service ready to launch into the market. Yet, it continues to surprise me how little effort is put into launching a product/service correctly, as compared to the effort put into producing it. Outlined below are a few critical steps that [...]
Marketing any business in the early stages, is an uphill task. I have a check list I like to go through whenever I am working on, or starting a new project. 1. Niche Identification & Sizing: Regardless of how large or small your marketing budget is, having a one size fits all campaign, will not [...]