First, allow me to apologize. Very frequently, I get caught up in “marketing speak” such as “Target Market”, “Audience”, “Demographic”, when describing the businesses that we at Cloud Marketing Labs serve. Unfortunately, we are like many marketers who get caught up in the numbers. And it’s easy to see why: Google Analytics tells us how [...]
What do you do? You wouldn’t believe how many times I hear someone say that they are a Business to Business Solutions Provider. I’m not really sure what exactly that means. I’ve always felt that if you are a jack of all trades you are a master at none. And to be honest, most business [...]
Yesterday, I talked about how to create a landing page. A landing page is crucial to converting your website traffic into sales and prospects. But now you have to get traffic to your landing page. Write great content It all begins with writing great content. Take a look on the web and see what’s being [...]
The other day, thought leader David Meerman Scott wrote a blog post on Brand Journalism. To David, Brand Journalism is: “the creation of Web content—videos, blog posts, photos, charts, graphs, essays, ebooks, white papers—that deliver value to your marketplace and serve to position your organization as one worthy of doing business with.” David’s use of [...]